BeYou

BeYou is a national cause marketing campaign created to increase self-esteem and empower females aged 9 to 16 years across Canada. Developed by Morguard and presented in its portfolio of 19 shopping centres, BeYou gives young girls access to personal and professional development tools, while celebrating their growth, diversity and self-worth. The program is a proud collaboration with Big Brothers Big Sisters Canada and we are proud to have designed the creative assets for the fourth year in row. This campaign was rolled out this September with programs offered in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Quebec.